Services

Need an independent contributor or a leader of broader communications team initiatives?

Julie Rogier is comfortable in a fast-paced environment that values creativity, self-motivation, passion, candor, reliability and accountability. 

Services include:

• Marketing Strategy
• Social Media Programs
• Public Relations
• Media Relations
• Copywriting for web, online, eNewsletters, direct marketing, case studies
• Website project management, content development, information architecture
• Advertising Program Management
• Collateral Development

Website Usability

Websites influence the purchasing decision of over 97% of business-to-business prospects.

An easy to use website (eNewsletter, direct mail, or any online content) speaks the language of your prospect and improves lead generation.  Ease of scanning, concise content, and a clear call to action enhances the return on marketing investment. A usability enthusiast, Rogier delivers services based on knowledge gleaned from the experts at Nielsen Norman Group in the following usability disciplines:

• Information Architecture (NNg Usability Week 2010 Boston)
• eNewsletter and Direct Marketing Usability (NNg Usability Week San Francisco)
• User Testing (NNg Usability Week Chicago)
• Content Writing for the Web (NNg Usability Week San Francisco)